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Larissa Jensen's five-part series starts tomorrow.
From East to West, the beauty industry continues to evolve — shaped by shifting consumer behaviors, regional preferences, and emerging wellness trends. The markets in China, Europe, North America and Latin America are each telling a unique story, according to Circana. 2025 Global Beauty Trends China is leaning into wellness-inspired categories like bodycare, haircare and niche fragrances Mid-range brands are the new sweet spot in Europe Mass market beauty is gaining greater appeal i...
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